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How do search engines come up with their results?

For most of us, online search engines are the first place we turn when we’re searching for information. We trust them to give us the most relevant results, but those results are not always consistent.

The reason for the inconsistency is the frequent evolution of the search algorithms employed by each search engine. Each search engine uses a unique algorithm that takes certain factors into account. So, how do Google and Bing’s algorithms compare?

Google

Google’s search algorithm has undergone a lot of changes in recent weeks. The biggest and most recent change to the algorithm is the suppression of results from what Google refers to as content farms.

Content farms are essentially websites that post copious amounts of information and articles that often aim to attract ad revenue and, in Google’s eyes, do not generate any valuable information. This includes sites like ezinearticles.com and associatedcontent.com.