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The top ideas emerging from TED 2011

The TED Conference, taking place this week, unites people from the worlds of technology, entertainment and design. TED lets people from these three fields display their knowledge and ideas, and provides them with only 18 minutes to do so.
The conference, happening this week, is full of great presenters and ideas. These are just a few of them.
Ford Motor Company
Population growth is an issue that Ford is starting to prepare for. Based on projections, the number of cars on the road will go from 800 million to 2-3 billion in the next 40 years. Ford thinks it has a plan to deal with the issue.

The TED Conference, taking place this week, unites people from the worlds of technology, entertainment and design. TED lets people from these three fields display their knowledge and ideas, and provides them with only 18 minutes to do so.
The conference, happening this week, is full of great presenters and ideas. These are just a few of them.
Ford Motor Company
Population growth is an issue that Ford is starting to prepare for. Based on projections, the number of cars on the road will go from 800 million to 2-3 billion in the next 40 years. Ford thinks it has a plan to deal with the issue.
Ford predicts that cars in the future will “talk to each other.” Ford’s SYNC technology is the first version of the connected car technology and it is already used in 3 million vehicles. SYNC performs many functions. Among them: 911 Assist, real-time traffic updates, and Vehicle Health Reports.
Ford sees the future iterations being even more robust, with cars being able to re-route you based on real-time traffic information being transmitted from other cars.
Bluefin Labs
Bluefin Labs co-founder Deb Roy’s presentation was centered on the round-the-clock surveillance of his house during his son’s first 90,000 hours. The company created machine-learning systems that traced and analyzed his son’s learning process.
Bluefin Labs hopes to expand this technology to study things such as how audiences react to television advertisements and other forms of media. Using this technology, they are already looking at Twitter, Facebook and blog posts to help big ad agencies understand how their television advertisements resonate with online audiences.
The technology, if used properly, could potentially help all sorts of businesses to better understand their impact on their audiences and build better relationships.
These companies are just two of the many who presented great ideas this year. If you’d like to check out some of the other stars of TED 2011, check out this Inc. article.